Designer’s items are like a big private joke to the world.

Everybody is talking about the latest Rubitone (Pantone Rubik’s cube). But what about a nice Panton Mug? Much more useful, since you drink at least a dozen coffee per day.

All of this feels like we’re some kind of secret army, waiting in the dark to tell un-understandable jokes such as “Go to Hell, vetica!” or “Ah! You’re badly kerned this morning”. If by chance, you’re also part geek, biker, cheerleader, or any other human group (yeah, shit happens.) you’re probably surrounded by those subtles yet incredibly oppressive private jokes. It makes us feel special, huh.