There are things that never get old.

Just like a 1996 hamburger, some posters look as fresh and clean 10, 20 or 30 years later.

When Volkswagen cars were imported to the U.S., just after WW2, they were heavily connoted as a nazi brand. On top of that, produced units were small, rounded cars — quite far from the post-war standards. Creating ads that would work for a brand that was despised by most people and called “the bug” in a disparaging way, was one of the greatest challenge ever in the communication world (that, and make you think that McDonald won’t make you fat if you it a salad instead of french fries). Art director Helmut Krone and copywriters Julian Koenig and Bob Levinson, from DDB agency, led to this brilliant and iconic campaign.

60 years later, you can easily see their influence on contemporary graphic design. That’s to say, they didn’t even have to change their identity to make it work nowadays, for their 60 b-day campaign.   

This is the Graal of every designer. Trendy, cool, unforgettable and can’t get old. How fantastic is that?