“I’m a believer in what I like to call “hardcore” design. This is design focused on results. It can employ any of a multitude of treatments. It’s not personal in nature, unless this is in fact necessary. Hardcore design is driven by insight, strategy and purpose.”
It seems to me that when you deliberately reclaim yourself of Hardcore design, people always find a way to spit at you. Eric really makes a point there and I definitely thank him for that.
We’re not here to make things pretty, nor stylish for the sake of it. We’re here to serve a purpose and function — the client’s.
Aesthetics play a role, and so do grids, visual culture, type knowledge, balance, contrast and the like.
Not trends. Not glossy effects. Not flourishes.
This is graphic design.