As you say in your post, those kind of articles are not very accurate in their content most of the time. But don’t let us be fooled by all the “we write what we really think” “wanna be” credo about the bloggers, the first thing they want it’s a big traffic. In the Internet culture (well… in life too), the credibility is almost always a question of popularity. So, to be read, they have to write things thats looks clear, easy to follow and full-proof.

There is no such thing about human interaction. There is no such thing about human decisions.

In a mather of fact, the only thing you can do is ask yourself one question “What are you, in a personal mather, ready to do?”. When, in the process, are starting to feel corrupted, dirty or just unfair. When are you feeling like an impostor? A fake?

In the end, it’s all about this. In my case, I won’t be able to deal with clients if I’m a designer. It’s as simple as that. It’s against my values to create something awful for someone even if it’s what he or she wants. I just can’t put my name as a designer on something I’m not proud of. I just can’t prostitute my talent.

But, if I’m opening a studio or an agency as a manager and president, the way I’ll be involve in the creative process would allow me to think more in a marketing way than in a “create best thing” way.

Even in a team, we always have to care about us. Otherwise, we’ll be sad and nobody we’ll get what they need. Even if it’s money, glory or just happyness.