Vintage computer ads

Posted December 31st, 2008 in Everyday life, Graphic Design & trends by Zélia

Time to get retro!

 

Thanks to Gizmodo, I just discovered this amazing computer vintage ad set on Flickr. I should have been born in the 50’s — I’d have been an ad designer for computer in the 70’s. And with a little bit of luck, I’d been born in San Francisco, and would have spent my spare time on bands posters.
Anyway, this is a fresh way to finish the year folks. The next will be better, I swear. Take care, and forgot all about economic disasters, hunger, war and global warming.
For once in the year, just have fun.   

Tonight is sex, drungs and rock’n'roll (I’m afraid you can’t have the three at once.)
See you next year!
Zélia. 

 

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Immortal graphics

Posted November 17th, 2008 in Graphic Design & trends by Zélia

There are things that never get old.

 

Just like a 1996 hamburger, some posters look as fresh and clean 10, 20 or 30 years later.

When Volkswagen cars were imported to the U.S., just after WW2, they were heavily connoted as a nazi brand. On top of that, produced units were small, rounded cars — quite far from the post-war standards. Creating ads that would work for a brand that was despised by most people and called “the bug” in a disparaging way, was one of the greatest challenge ever in the communication world (that, and make you think that McDonald won’t make you fat if you it a salad instead of french fries). Art director Helmut Krone and copywriters Julian Koenig and Bob Levinson, from DDB agency, led to this brilliant and iconic campaign.

       

60 years later, you can easily see their influence on contemporary graphic design. That’s to say, they didn’t even have to change their identity to make it work nowadays, for their 60 b-day campaign.   

        

 

This is the Graal of every designer. Trendy, cool, unforgettable and can’t get old. How fantastic is that?

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