The creative brief can be your best friend, as your worst fear — it can dictate, show, give guidelines or be completly out of order. It is supposed to help you to define what you client wants, and how he wants it. Most of the time, you should receive it from a marketing service, an obscur  communication guy or directly from the client, depending of the project. Learning how to read it is part of the designer’s job, like some kind of a police investigation, in order to understand the intricate mind of your client. But what if you have to write it yourself?
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