Clients don’t like your design. They think you should add a little more blue. Or that their logo isn’t the right size, because, you know, it’s “who we are”. Clients add their subjective point of view in the process of checking your work, which makes them use the terms “like”, “love”, “think”. While it’s nice to hear that someone loves your work, it’s also quite unbearable to hear the exact opposite. “I hate it” might be the worst sentence ever for a designer. Even if it’s no personnal matter, it attacks the very guts of every one of us. That’s why I always wondered if subjectivity has its toll in graphic design — shouldn’t the design aim be “being effective” and not being pretty?  

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