“I’m a believer in what I like to call “hardcore” design. This is design focused on results. It can employ any of a multitude of treatments. It’s not personal in nature, unless this is in fact necessary. Hardcore design is driven by insight, strategy and purpose.”

Eric Karjaluoto in Fuck Style

It seems to me that when you deliberately reclaim yourself of Hardcore design, people always find a way to spit at you. Eric really makes a point there and I definitely thank him for that.
We’re not here to make things pretty, nor stylish for the sake of it. We’re here to serve a purpose and function — the client’s.
Aesthetics play a role, and so do grids, visual culture, type knowledge, balance, contrast and the like.
Not trends. Not glossy effects. Not flourishes.
This is graphic design.

When I was 5 years old, my mom always told me
that happiness was the key to life.
Went I went to school, they asked me
what I wanted to be when I grew up.
I wrote down “happy”.
They told me I didn’t understand the assignment
and I told them
they didn’t understand life.

Yes. Thank you Kim from desiretoinspire.

“Simplicity—the art of maximizing the amount of work not done—is essential”

Searching for meaningful quotes to stick on your computer screen? Quotes on design offers a wide range of nice wise words, for you to always remember what’s important.