(Non) creative.

The biggest threat the creative industry will ever face.


My name is Zélia Sakhi.
I am a multi-awarded creative director with a design background— or as my daughter would say, someone who talks a lot and moves post-its. I currently am one of the partners at Mobiento / Deloitte Digital, manage a team of around 15 talented souls and live in Sweden. 

For the past 10+ years, I have helped teams, agencies and clients to create beautiful and innovative digital solutions, across countries and for global brands. From bringing a small digital shop to the international scene, to working for one of the biggest tech giant (Amazon),  my client portfolio is an epic split that goes from Time Warner, Universal, Samsung or Volvo to The Royal Insitute for The Blinds or Médecins du Monde. I have worked with AR, VR, mobile and anything connected.

Meanwhile, I got invited to several global award jury panels, including the most coveted of them all, the Cannes Lions, and got the privilege to speak at conferences I would only have dreamt of a couple of years back. I try to give back to the community by mentoring as much as I can at Hyper Island and at the ADC*e Creative Incubator. 




Find me elsewhere:
I rant on Medium, share useless things on Twitter and try to appear professional on Linkedin.

Speaking schedule

Vuoden Huiput - Helsinki / Finland
Creative week ADC Zurich / Switzerland
Åre business forum / Sweden 

I work with: UX / Product design / Creative strategy / Creative Technology / Lectures / Workshops / Digital strategy / Love /

Thank you for having me.

Previous speaking events

Hyper Island
Future Days
Behance Portfolio Days
Front End United 
Front End United 
Cartoon Forum

Jury & Award shows

Lisbon Ad Festival - Grand jury, Mobile (2018)
Eurobest - President of the Interactive, Digital craft and Mobile Category (2017)
Dubai Lynx - Promo and activation, Mobile and Innovation categories (2017)
Cannes Lions - Mobile category (2016)
Guldägget - Digital and Mobile categories