Cartoon Network Watch & Play (2012)
Integrated campaign

Even in 2012, precious TV audience time was lost to mobile phones.
Desperate to capture the attention of their young consumers back, Cartoon Network asked us what we could do to get kids back in front of the shows. We moved the action where it belonged: the imaginary world between the screens.

The campaign won several awards including a Grand Prix Stratégies.
We were invited to present our point of view on multi-channel storytelling to the Cartoon Forum festival.