Samsung uPick - Run for a deal  
Campaign (2014)

What could you do your flagship stores are located in areas where people are always rushing? Give them a better reason to run. Using micro-location technology, we reached out to targeted customers to make them run for the deals of their lives.

Because the uPick app was preinstalled on all Samsung phones, we were able to notify people living in the area of upcoming races. Those who had signed up would be poked when passing by specific locations to start running to the nearest store. If you made it in less than the gien time, prizes were all yours to win. 

run for a deal
run for a deal

Concept development
User Experience
Prototype design