Samsung wished to leverage the amazing traction they had in the Nordics to create a new partnership ecosystem, new touchpoints with their customers, and hopefully, new revenues. But the assumption was that advertising would not cut it.
I created the strategy for a new product, that would offer targeted offers based on the data collected by your phone provider. Because offers and bloatware are the mother of all evils, I designed a seamless user experience aimed at minimizing friction... and frustrations.
We went beyond native advertising.
Given the user's mistrust for anything advertising on device, we had to set new standards for the executions.
We tailored the customer experience to serve peole with relevant content based on invisible data collection. The product ended up being one of the most used platform in the Northern Europe — copied in several other markets, and praised both by Samsung HQ and Samsung's partners for never seen before conversion rates.