Yes. It is unusual.
I currently work as the Head of Experience of MullenLowe Group Japan, leveraging data to inform customer experience design.
In my previous role, I was the Partner in charge of Design and Creative at Deloitte Digital in Sweden.
Here is some of my work.
Want to see more details? Hear about the stories behind these examples?
Young lotus workshop: why your innovation projects fail.
Adfest -March 2019
Powers: Creativity was supposed to change the world.
Creative week ADC Zurich / Switzerland -22/03
More to come
Innovation from the trenches: Fail fast, break things and get nowhere.
Åre business forum / Sweden -12/04
Let us introduce Zelia Sakhi, our woman of the week (en)
„Romania seems like a burgeoning place for creativity and technology” – Zélia Sakhi (en)
Cannes-juryns Zélia Sakhi: ”Mina favoriter är smarta idéer på liten budget” (sv)
Inside the judging room: Jury president Malcolm Poynton on the lessons from Cannes' Mobile Lions (en)
Speaking events
Åre business Forum
Vuoden Huiput
Eurobest
ADC*E
Hyper Island
Future Days
Behance Portfolio Days
Front End United
Front End United
Cartoon Forum
Jury & Award shows
One show Young Ones (2019)
Lisbon Ad Festival - Grand jury, Mobile (2018)
Eurobest - President of the Interactive, Digital craft and Mobile Category (2017)
Dubai Lynx - Promo and activation, Mobile and Innovation categories (2017)
Cannes Lions - Mobile category (2016)
Guldägget - Digital and Mobile categories